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Communications · For club organizers
Posting club news
News posts appear on your club’s public site for any visitor, unlike Communications (below), which only reaches people who’ve opted in.

Use News for anything a prospective member or the general public should be able to see — meeting changes, results write-ups, upcoming-shoot reminders — without needing to be signed in or subscribed.
From the demo club
Riverbend Archery Club posted “Welcome to Riverbend Archery Club!” as their launch announcement, and “Fall Classic 3D Shoot — register now” to promote their upcoming event — both visible to anyone browsing the site.